If you are an SP punter, the Tote guarantee will ensure that you never lose out compared with the industry SP. Previous analysis by the Racing Post has shown that the Tote’s SP guarantee makes it better than the traditional prices offered and competitive with the Betfair SP. However, it must be said that the latter still wins out more often than not. The Tote is also the home of the Placepot, which comes with guaranteed pools sizes on at least one card every day. The easiest, but not the only way to play in the Placepot, is directly through the Tote. Exotic bets like the Swinger (pick two of the first three, in any order) are handy to have in your quiver. It is also the best place to bet on French racing as since 2023 Tote have commingled with the French PMU pools. Traditional bookmaker odds on French racing generally have huge overrounds and are best avoided.
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What this means in practice is that, relative to other bookmakers, Coral place something more of an interest on trading. In theory, good punters can expect to be entertained for longer by Coral. The flip side is that they do not go in so much for the marketing-led campaigns such as enhanced place terms on ITV races and early concessions on Cheltenham or the Grand National. That said, they are joint best-in-class when it comes to best odds guaranteed. Joint best-in-class for best odds guaranteed ‘The Magic Sign’ will always have heritage appeal to a subset of punters. If you want a price and no-one else is offering it, Unibet can be a good place to go.
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Take a view and hold it more often than most The Betfair Sportsbook was introduced in 2012 but has rarely stood out. Prices will often mirror those of sister firm Paddy Power and enhanced each-way terms, while better than most, can often be beaten by Sky Bet, another Flutter stablemate. Betfair remain a huge player, because they are the dominant betting exchange. Near the off in a race, exchange odds will typically beat traditional odds. The Betfair Exchange also offers a starting price mechanism these days. Their ante-post suite is usually the most extensive of any bookmaker and they will price up races that are not available anywhere else. Otherwise, Unibet’s bet boost offerings are solid. They are in the pack when it comes to the best online bookmakers. Not afraid to price up a race A few years ago, William Hill started pricing up a lot of races within a couple of hours of declarations. This meant that they would be the only bookmaker offering odds for a good 24 hours before others went up or any money worth mentioning went into the Betfair market. It is a bold approach, and there is a lot of fun to be had – and ricks to be found – betting effectively person-to-person with the Hills odds-compiler. However, they are naturally defensive in such an exposed position. High stakers will not last long if regularly skinning these early prices. Hills also do not go in for BOG at all, which is presumably related to their early-pricing strategy. Away from that, Hills are second only to Sky Bet when it comes to enhanced place terms. They also offer daily bet boosts, although these come with similar caveats to taking Hills’ early prices. Sports bettors should similarly have BoyleSports on their radar. Many of BoyleSports’ leading offers are on football, and some of their standout racing promotions are football-led. The ability to lengthen your odds by specifying a winning distance is sure to have been influenced by the popular bet builder offer on football. When it comes to the basics, BoyleSports remain competitive but rarely stand alone. As the UK’s favourite commercial sports talk radio station, talkSPORT BET has moved into the betting market and offers some decent opportunities for those looking to punt on racing. The size of the brand should appeal from a security perspective, and it is clear they are looking to attract casual punters and those new to the sport of racing. There is plenty of how-to information alongside a large number of ante-post markets for the big meetings, and there is also a Betfinder function that is likely to be popular with beginners, as clicking on buttons such as ‘jockey form’ or ‘won at this course’ can cut down the field. Excellent for those new to the sport If punters are looking for the best Odds Guaranteed, then BetGoodwin is a firm to consider as they offer BOG from 10am on all UK and Irish races. The firm frequently offers price boosts on mid-market runners, enabling punters to secure a higher price. They also provide advice on a variety of bets and discuss strategy, highlighting the importance of value and specialisation.
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In the early days of online betting, Paddy Power tended to lead the way. In terms of marketing, they are still well in front. When it comes to what they can actually offer clued-up punters, others have caught up. Nowadays, a Paddy Power account performs well on many metrics: early prices will often be second up after William Hill, each-way terms are comparable with anyone outside of Sky Bet. But as that implies, your Paddy Power account will stand out on few counts in 2024. There are plenty of antepost opportunities too, and could well be worth adding to your account portfolio with the firm also renowned for swift payouts. Later than others with BOG and mid-table when it comes to offers, BetVictor don’t stand out much among other online bookmakers these days.
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Beyond their long-established bonuses, Betfred are a useful firm to bet with. They are competitive in most aspects, without standing out on anything besides the aforementioned bonuses. In some ways, Coral is the Honda of online bookmakers. They’re reliable and not especially sexy, but my Honda CR-V is still hard on the bridle after 110,000 miles. Parent company Entain’s strategy seems to involve pitching Coral increasingly as the online bookmaker for horse racing punters. Where they excel is on so-called justice refunds, when for example a horse who refuses to race has their backers’ stakes refunded. This is handy for some and only occasionally useful for the rest of us. The first thing most punters ought to be looking for once they’ve settled on their view of a race is the price of their selections. How much prices vary between the best online bookmakers will depend on when you tend to bet. Those who go in the night before will see lots of differences of opinion, whereas mid-morning on the day of racing tends to show much more uniform pricing. Accordingly, standout prices on popular horses have to be snapped up quickly and this is another reason to hold multiple accounts. Free bets for new accounts are all well and good, and those who are less interested in betting and just into free cash will make use of nothing else in the lifetime of a betting account. But if you are a horse racing bettor, and you bet late enough that the difference between online bookmakers is often marginal, then you will need to find out which of the most popular offers best suit your style of punting. Each-way punters will be interested in enhanced place terms. Most firms will offer extra places on handicaps on ITV Racing. The most aggressive tend to be Flutter firms (Sky Bet especially, but also Paddy Power and Betfair) and William Hill. Some firms, principally Sky Bet, will also offer extra places on the better midweek races.
Banking with European Bookies
The favourite of each-way punters, Sky Bet will often offer the most places on the major Saturday handicaps. Seven and even eight places is not uncommon on fields with 20 runners or more. Sky Bet also tend to offer a wide range of short-term ante-post bets. It has been observed that their overrounds on these races can be among the tightest, though, so tread carefully. Focus heavily on the big betting races Decent range of short-term ante-post markets If so much of choosing the best online bookmaker is putting as many colours as you can on your palette, then mixing in a bit of Tote betting is necessary from time to time. Multiples punters, especially those who look at Lucky 15s, Lucky 31s and Lucky 63s, will want to stick closely to Betfred. The boosted wins for getting all winners on a Lucky, and the multiples of odds on one winner, are long-standing offers. There are also bet boosts, which allow you to increase the odds on your selections. Generally, these will be restricted to one per day.
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Similar to show prices, the Betfair SP beats its traditional rival far more often than not. This is true even after the exchange’s commission is factored in. The Betfair Exchange is also the best platform for punters to engineer strong positions on races, by considered utilisation of the lay function. Mathematically, this is almost always a much better play than the cash-out function offered by online bookmakers, which has a margin built in that far exceeds Betfair’s commission. Ability to back and lay is a big advantage Multiples punters, particularly those who love a Lucky 15, need to have Betfred among their options for betting on horse racing. It is rational to use these on a horse who is already best-priced with that firm, but anecdotally this sort of behaviour is particularly likely to be picked up by trading algorithms designed to minimise the sharp money taken by online bookmakers. The variety of ante-post options is another argument in favour of multiple accounts. Early in the year, some online bookmakers will start offering non-runner no bet (NRNB) for the Cheltenham Festival.
THE BEST TIPSTER
Newer arrivals to horse racing betting might wonder what all the fuss is about. Generally speaking, when it comes to racing you will be better off with Coral. Most prices, particularly day-of-race ones, seem to be merged with their sister company anyway. One area where Ladbrokes surpass Coral is on bet boosts, with up to four per day available. One of these is reserved for sports betting, which is an area where Ladbrokes remain a major player. William Hill went first in 2024, beating usual larks bet365. But you might fancy taking more of a risk for odds that might be several multiples higher.